Veganuary 2018: Biggest Year To Date for Veganism

2018 was the biggest year to date for Veganuary. 
168,500 registered participants from 165 countries took part and gave up meat and animal products for the month of January.

Now that January is over, Veganuary have released a participant survey to find out who will stick to a vegan diet.

The results of the survey are:

  • 40% of survey respondents* identified as omnivore before taking part in Veganuary. 16% were pescetarian; 33% vegetarian; and 11% already vegan.
  • 83% were female; 15% male; 1% gender non-conforming; and 1% other
  • For every 100 people registering, another 12 family members or friends also took part
  • 43% took part because of animal welfare/rights; 39% for their health; and 10% because of environmental concerns
  • 82% of (previously non-vegan) survey respondents stayed vegan (95%+ of meals eaten) throughout the month
  • 62% of (previously non-vegan) respondents said they intended to remain vegan afterwards. This is because: They learned more about the issues such as animal cruelty and environmental impact (86%)
  • Being vegan was easier than they expected (82%)
  • Their health improved (67%)
  • 66% of respondents reported improvements to their health, including energy levels (60%), mood (57%), body weight (52%) and better skin appearance (49%)
  • 99% of survey respondents would recommend Veganuary to others

* The survey was sent to 50% of Veganuary 2018 participants, with a response rate of 14%


Veganuary’s Chief Executive, Simon Winch comments: "2018 has been a stellar year for Veganuary, with tens of thousands of people discovering the benefits of a vegan diet and deciding to stick with it once the month is over. Right across the world, people are recognising that each of us can truly make a difference to our health, to animals and to the environment, and we can do it easily – and tastily – three times a day. Small changes that we make have a huge collective impact, and for the two-thirds of our participants who reported health benefits in just four weeks, there is another incentive to remain vegan.

"We are so proud of the Class of 2018 for embracing the challenge with an open mind, and for everything they have achieved. It’s been an absolute pleasure to help them take their first plant-based steps and we offer heartfelt congratulations to all."