With Shoreditch already covered, what other area of London could be more ideal for a post knees up kebab than Camden?
And that's just what vegan kebab shop What The Pitta! are doing, by opening a third branch in NW1 on Friday 9 March.
What The Pitta! started as a pop shop in Shoreditch in 2016. Their vegan kebabs, lahmacun (Turkish pizza), doner box, couscous salad and vegan baklava became so popular, the restaurant soon found more permanent premises at Boxpark in Shoreditch and Croydon.
The company is now opening a third stall, in Camden, an area that is rivalling Shoreditch in terms of vegan food offerings.
What The Pitta! co-founder Cem Yildiz said of the new venture: "We are so proud that what started as little stall in Shoreditch has grown so quickly, and we’re now opening our third stall and continuing to provide good, tasty food with added health & environmental benefits to hungry Londoners. We have found that a lot of our customers are meat reducers, rather than strict vegans, and it’s great to see more and more people becoming conscious of where their food is coming from. It really helps people to be meat free more often when they have tasty and satisfying alternatives, and we hope to continue to fill that market in 2018 and beyond."
What The Pitta! opens on Friday 9 March, 89-91 Bayham Street, Camden, London NW1.